To the Editor:
I think it important to note that the word “football” does not appear in the title “The Super Bowl” and, judging from the amount of post-game commentary over “winners and losers”, this media extravaganza could more realistically be called the Commercial Bowl. Further, with either CBS advertising itself or the NFL targetting parents and young athletes to counter recent negative revelations of brain injury from the sport, the official 60 minutes of playing time actually amounts to less than 40 that are commercial-free, and real-time action, from the snap of the ball to the end of the play, is less than 20. I timed the 2nd half at 9 minutes and I suspect that the Go Daddy commercial prompted as much visceral and glandular response as Jacoby Jones’ kickoff return (and lasted longer). So is it really “football” that we are watching?
– RP
No. Sad to say, no. It’s all about the money now.